Extend Property Services
Logo Design • Style Guide • Stationery • Website Design • Photography Styling • Icons & Patterns
Extend Property Services provides experienced, flexible support to property management agencies, and independent guidance to property owners and investors. It was started by a property manager with more than 20 years in the industry.
The challenge
Extend was a brand-new business, but not a new face. Its founder had more than 20 years of property management experience, and the brand needed to show and deliver that from day one.
There was more to it than a single logo. Extend also offers additional services, so the brand had to support sub brands without losing its identity. And it needed to feel professional, knowledgeable and timeless: the sort of brand people trust with something as important as their property.
The solution
We took the time to understand the property industry and the services Extend delivers, then captured that in a brand that showcases their values and service.
Rather than designing each service separately, we built one brand family: a main Extend identity with sub brands, including Extend Agency Services and Extend Property Support, that clearly belong together. Photography styling, icons and patterns add warmth and personality, and give Extend a flexible set of brand elements to use across everything they produce.
Our approach
- Understand the founder and the industry. What Extend stands for and who it serves.
- Design the master brand. A logo that feels established, even for a new business.
- Extend it. Sub brands for the additional services, designed as a family.
- Build the visual toolkit. Colours, fonts, icons, patterns and photography direction.
- Apply it everywhere. Stationery, website and vehicle signage.
How we helped
- Logo design for the main Extend Property Services brand
- Branding for Extend's sub brands, so each service has its own look within one family
- Brand style guide document so the brand is used consistently
- Stationery
- Website design
- Photography styling, so images feel on-brand
- Icons and patterns as supporting brand elements
- Vehicle signage, taking the brand onto the road
The result
Extend launched with a brand that looks like an established business: consistent across its logo, sub brands, stationery, website and vehicles.
I recently engaged Mel from Graphika to create the branding and logos for Extend Property Services and all its associated entities.
From bringing my initial ideas to life to creating a consistent and professional look across the entire brand, Mel made the process seamless.
She really understood the vision behind what I was creating and helped bring everything together beautifully. Her creativity, attention to detail and patience throughout the process were greatly appreciated.
I'm so happy with the final result and wouldn't hesitate to recommend Mel at Graphika to anyone looking for professional, thoughtful and creative branding.
Thank you, Mel, for helping bring my vision to life and being part of this exciting new chapter!
Nic, Extend Property Services
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